Bootstrapps
Contracted to collaborate in shaping Bootstrapps’
bold brand identity, I particularly focused on bringing
their AI-powered digital workers—Bootstrappers—to life.
Each was crafted with a unique persona and skillset
tailored to departments like Customer Service, Marketing, Sales, HR, and Finance, offering businesses scalable, automated support.
bold brand identity, I particularly focused on bringing
their AI-powered digital workers—Bootstrappers—to life.
Each was crafted with a unique persona and skillset
tailored to departments like Customer Service, Marketing, Sales, HR, and Finance, offering businesses scalable, automated support.
I evolved initial avatars into engaging, human-like characters—like Sheena for adaptive customer support and Fred for finance—designed to connect with users and align with workflows. These Bootstrappers were deployed across digital touch points to create a cohesive, modern presence that positioned Bootstrapps as a leader in making AI feel intuitive, accessible, and essential.
