The ENTERTAINER
Business
Driving Innovation in Loyalty & Rewards
At The ENTERTAINER Business, as Associate Creative Director, I reshaped our brand’s presence in the global loyalty and rewards space. I led a diverse team across Cape Town, Dubai, Egypt, and Pakistan to build a unique identity and craft bespoke engagement solutions for clients like Visa, Mastercard, Emirates, HSBC, and FNB.
I managed communications, UI/UX, and collateral for over 30 B2B apps—tailoring strategies to local markets across regions such as the Middle East and South Africa, with content in both English and Arabic. Our distinctive 2-for-1 model and fully customized, white-label programs set us apart by driving exceptional customer engagement.
