Go All Out.
This project repositioned Cape Town as a destination that doesn’t just welcome the LGBTQI community — it celebrates it. The "Go All Out" campaign was a bold call to action, inviting travelers to fully experience the city without holding back. The tagline, Explore Cape Town, as you are, reinforced the city’s message of inclusivity and pride.
The creative approach took the spirit of "going all out" both literally and symbolically — from large-scale murals on the Sea Point Promenade to vibrant installations at the airport and key tourist hubs like Camps Bay and the CBD. Beyond outdoor displays, the campaign partnered with AllGay Travel to expand its reach through international tour operators, weaving Cape Town firmly into the global LGBTQI travel map.
