HSBC Bank
HSBC wanted to build a custom loyalty and rewards app for both employees and customers, packed with hand-picked deals across food, fitness, retail, travel, and more. The goal was to add everyday value and build stronger connections through personalised perks.
The task was to create a brand that felt fresh but still fit within HSBC’s global identity. This meant developing a clear visual system, easy-to-use app design, and consistent rollout across digital and print. From the interface to the marketing, everything worked together to create a smooth, engaging experience that stayed true to HSBC’s values.
