Lula
Empowering SMEs with Fintech Innovation
As Senior Art Director at Lula Bank, I played a key role in crafting the brand’s visual identity and creative direction for numerous projects, with a focus on enhancing the brand's message to SMEs. Most notably, I led the full rollout of the 'Don’t bank with us, bank on us' campaign, taking it from concept through to execution.
Lula partners with South Africa’s leading financial institutions, including Mastercard and Access Bank, to provide digital-first banking and funding solutions. My work centered around ensuring the brand communicated its innovative, accessible approach to banking, empowering SMEs to thrive with flexible, easy-to-use financial tools.
