Virgin Atlantic
Virgin Atlantic’s Limitless 2025 Conference required a cohesive identity that embodied the theme of boundless potential. The project spanned all channels, including digital communications, event branding, conference content, collateral, and bespoke app assets.
Central to the project was the creation of Limitless, a bespoke character designed to personify the conference’s ethos. The character’s personality, look, and subtle Virgin Atlantic brand elements were meticulously crafted to resonate with the audience. A dynamic series of poses and expressions were developed, ensuring the character seamlessly integrated across all touchpoints—from digital assets to on-site event materials.
